Month: May 2021

consumer behaviour

Understanding the influence of the Somatic Marker Hypothesis during the pandemic.

How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences lived in the past that are recorded in our memory. In such a way …

Understanding the influence of the Somatic Marker Hypothesis during the pandemic. Read More »

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