The hottest period for merchants is here.
Have you taken the necessary steps to prepare your e-commerce?
Suffice it to say that last year Black Friday online sales reached 9.12 billion dollars in the United States alone.
Being prepared and having a strong strategy is necessary to make this period a real success for your store.
With that said, let’s dive into 7 tricks that we think can be useful and applicable to any e-commerce out there.
1- Add Installments Payment Option
Consider offering an instalment payment option or a buy now, pay later option.
This will attract many consumers who are looking for good Black Friday deals but don’t have the budget available at the time of purchase.
2- Offer 3 Days Free Shipping
Offer free shipping throughout the Black Friday weekend between the 24 and the 26 of this month.
You might lose some money with small orders, but you will definitely end up attracting many more customers and thus earn good money from a larger perspective.
3- Create a Black Friday promo page.
Creating a specific promo page for the best Black Friday deals can have multiple advantages.
Here are some suggestions for creating your Black Friday Landing Page:
A) Publish it early.
B) Reuse this page every year.
C) Organize product suggestions for which you want to apply massive discounts.
D) Use automatic discounts and avoid discount codes.
You can do this with Shopify.
E) Optimize your page for SEO. Add Meta Descriptions and keywords to get found online.
4- Launch an Influencer Black Friday Collab.
Launch an influencer marketing campaign specifically for a Black Friday offer.
Even if you don’t have a big brand, micro-influencers can go a long way in helping you reach people in your niche market and drive sales for your store. These collaborations are especially effective during times like Black Friday.
Do you have a Shopify store?
Check out other strategies you can apply during Black Friday here
5- Create Special Backend Discounts.
Always give priority to your VIP customers. This means that before Black Friday, you should create a special backend discount, a coupon not visible to the public, which you will email to only 1% of your customers, who represent your most loyal customers.
6- Create hipe through Social Media.
Push content on your social channels weeks before the launch of Black Friday offers to increase the interest of your audience.
Use the social shop links and product tags to drive users to the specific offer.
7- Audience Segmentation & Email Automation.
Divide your audience based on product tastes and purchasing habits. Create and test different email sequences for each audience segment to obtain better results.
We hope these tips will be useful for increasing the sales of your eCommerce during Black Friday.
Would you like to improve marketing for your e-commerce given Black Friday but don’t know where to start?
Book a consultation with TDH.
