Inside LinkedIn Advertising.
Introduction
Advertising on LinkedIn is one of the most effective ways to generate leads for your business. LinkedIn is the perfect environment for B2B companies, it allows you to reach a specific professional audience and promote your products or services directly to them. With a variety of ad types available, it’s easy to find an advertising solution that works well with your budget and goals.
Why should you advertise on LinkedIn?
LinkedIn is the second-largest social media platform, with over 500 million users. It has a high conversion rate for advertisers and provides access to a large pool of potential customers. The professional network owned by Microsoft, through its Sales Navigator function, has one of the most accurate audience segmentation on the web.
In addition, it’s trusted by consumers–more so than any other major social media platform (including Facebook).
What types of ads work best?
The best LinkedIn ads are those that have a compelling headline, an image that conveys your brand and message, a body copy that tells the reader what they will gain by reading more, and a call to action (CTA).
Other Ads types that work great are:
- Testimonial Video Ad.
- Tutorial Video Ad.
- Explainer Video Ad.
You should also include some sort of visual element in every ad. This can be anything from an icon or graphic to a video clip or slideshow.
Where can you place your ads on LinkedIn?
LinkedIn ads are available on desktop and mobile. You can place your ads in the LinkedIn newsfeed, sidebar, and sponsored updates. You can also place your ad in a LinkedIn group or on the Jobs page.
How do you create and manage a LinkedIn ad campaign?
Creating a LinkedIn ad is simple. Just go to the Ads page, select the “Create an ad” button and follow these steps:
- Choose your campaign type (either Lead Generation or Conversion)
- Enter your business name, slogan and URL for the best results
- Select an image for your ad
- Provide some contact information (phone number or email address) so that people who click on your ad can contact you directly
You can also set up a campaign goal to track how well each of your ads is performing. For example, if you want more leads from LinkedIn ads then set this as the goal when creating an ad campaign. When setting up goals in Google Analytics, there are three types:
1) Conversions – When someone completes an action related to content on their website, such as filling out a form.
2) Events – Occurrences that occur within certain periods, such as clicks on links.
3) E-commerce Transactions – Sales made through online stores.
There are a lot of benefits to advertising on LinkedIn.
LinkedIn is a great place to find people who are looking for your services.
LinkedIn ads are easy to set up and manage.
LinkedIn ads aren’t cheap, but they can reach your potential target faster given the high concentration of professionals on the platform.
Conclusion
You can see that there are a lot of benefits to advertising on LinkedIn. It’s a great way to reach your target audience and drive traffic to your website, but it’s also an effective tool for lead generation. If you have questions about how to get started with LinkedIn Advertising or want more information on how we can help with your next campaign, please contact us today!
Are you looking to start with LinkedIn Advertising?
