Introduction
Instagram is arguably the fastest-growing social network. It has over 800 million users, most of whom are young and spend more time on Instagram than on any other platform. With so many people on the platform, it can be difficult to grow your audience organically. Luckily, there are ways to boost your following organically and make sure your posts reach more people. Here are some tips for how to do just that!
Posting consistently.
Posting consistently and regularly is important to grow your Instagram account. However, it’s not just about posting once a day or twice per week—you need to post often enough that people notice you and stick around.
The exact number of posts you should be making will depend on how many followers you have and what kind of content you’re posting (for example, an editorial magazine may need to post more than someone who’s just sharing photos of their dog).
As a general rule of thumb, I find that 1-2 times per day works well for most brands when they’re first starting out on Instagram. This doesn’t mean you can’t go higher after doing this for a while—if it’s working for your brand and audience, keep going! Just make sure that whatever schedule you decide on is sustainable over the long term so that it doesn’t burn out your followers.
When deciding when to post during the day versus at night (or weekend vs weekday), consider which time zones might be awake at those times; if most people are asleep in New York but up late watching TV in Los Angeles, then posting later at night could be more effective than early morning.
Share other people’s content.
The best way to grow on Instagram is to share other people’s content. It’s that simple. If you’re sharing your own photos all the time, it can get boring, and people will stop following you. The best way to build an audience on Instagram is by being consistent and posting good content, but also by giving back by sharing other people’s content as well.
Use the right hashtags.
Here’s how to use the right hashtags for your Instagram posts:
> Use relevant hashtags.
Hashtags are a great way to connect with other users, but if you’re using them incorrectly, it can actually hurt your engagement. Make sure that each hashtag is relevant and specific—if there’s no real connection between the hashtag and your post, it won’t get much engagement from anyone else who might want to see it. Also, avoid using too many hashtags in one post; this often looks like spam and will turn off viewers who could otherwise be interested in reading your content. Try asking yourself these questions when choosing a new hashtag: Does this fit my theme? Is the phrase unique enough so that people aren’t likely to have already used it before? What does this mean?
Tag the location and use geotags.
- Tag the location and use geotags.
- Geotagging helps you get more followers, likes, and comments.
- Use hashtags to make your posts more visible.
Use a call to action in your caption.
A call to action is a phrase that tells the reader what you want them to do. This could be as simple as asking your followers for their opinion, but it’s usually a bit more specific than that.
You can use calls to action in your captions by telling your audience what you want them to do next. For example, you might ask them to follow another Instagram account or like a post on Facebook. You can also ask them to comment on something they saw in your most recent post or even share it with their friends!
It’s important that this calls-to-action aren’t too repetitive or spammy (like “comment below!”). They should be natural additions towards the end of your caption (and if possible) at the end of each section, so people know where they need to go next (e.g., “comments below”).
Tag related accounts in your post.
Tagging related accounts in your posts is a great way to increase visibility and engagement.
When you tag an account, you’re essentially saying “hey, our followers might also like this other account.” So when you tag another brand or business that’s relevant to yours, it’ll show up on their feed with a link back to your original post. This alerts them that someone has mentioned them and gives them the opportunity to check out what you’ve been up too! If they like what they see, they may decide to follow back or engage with your content further (which can lead down a rabbit hole of mutually beneficial interactions).
Run an Instagram contest or giveaway.
An Instagram contest or giveaway is a great way to grow your following. To run an Instagram contest or giveaway, you need to post a photo that explains the rules for entry and how people can win. You should pick random winners through a third-party app like Gleam (which makes it easy for brands to run contests).
You can ask users to tag friends in the comments or follow you on Instagram, but make sure you also include other ways they can enter by following certain instructions on how they will be notified if they are selected as one of the winners!
Don’t forget about the promotion! Make sure all of your posts include hashtags related only to the giveaway itself so that people searching for something related will see it first before anyone else does!
Try an Instagram takeover.
Another great way to grow on Instagram is by doing an Instagram takeover. You can either take over a brand or ask them to take over your account for a set period of time, usually anywhere from one day to two weeks.
A takeover is a great way to get some exposure and gain new followers, but make sure that you’re comfortable with the brand before agreeing on one. If you’re not, it could backfire and hurt your reputation instead of helping it. What matters most is that both parties agree on how much work each will put into it beforehand—and I would recommend having an idea of what you want to post before agreeing on anything!
There are many different ways to grow your Instagram following, but posting consistently and using the right hashtags are two of the most important factors.
Hashtags are what people use when they comment on or like a post. They’re also used by brands and businesses who want their posts to be seen by more followers, so it’s important to use relevant hashtags in order for your content to get noticed by the right people.
When you tag an account in a post, you’re helping them find more potential followers for themselves because their profile gets linked directly to yours. It’s also a great way to collaborate with other accounts on similar subjects or interests!
Conclusion
While these tips may seem simple, they can make a big difference in your Instagram following. If you want to grow your Instagram, try using these tips and see how it goes. In case you are looking for the right plan to boost your IG profile, try InstaInfluence – the new advanced plan to grow on Instagram.
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