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Inside Patagonia Brand Values & Communication

Find out how Patagonia adopts powerful marketing levers while keeping its values intact.

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AIM OF THE DOCUMENT

The purpose of this document is to provide a detailed analysis from a neuromarketing perspective of the Patagonia Brand. We are going to analyze the strategy of the Brand, its mission and the type of communication. In particular, we will focus on the specific case study of the "BUY LESS, DEMAND MORE" publicity, observing how the Brand leveraged specific neuromarketing techniques within the campaign.

SHARING THE STORY

We are going to share you the story of Patagonia from the words of his creator Yvon Chouinard.

DON'T BUY THIS JACKET

We will highlight the Brand’s approach during Black Friday with the “Don’t Buy This Jacket” campaign.

BUY LESS, DEMAND MORE

Inside the Case Study you will find a detailed analysis of the Patagonia Campaign “Buy Less, Demand More.”

Check Out Some Pages of The Document

Look at the first six pages of the thirty-four page TDH Case Study document.

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Signup to get the ultimate TDH whitepaper on the Patagonia brand case study.

We use Sendinblue as our marketing platform. By Clicking below to submit this form, you acknowledge that the information you provided will be transferred to Sendinblue for processing in accordance with their terms of use