Find out how Patagonia adopts powerful marketing levers while keeping its values intact.
AIM OF THE DOCUMENT
The purpose of this document is to provide a detailed analysis from a neuromarketing perspective of the Patagonia Brand.
We are going to analyze the strategy of the Brand, its mission and the type of communication. In particular, we will focus on the specific case study of the "BUY LESS, DEMAND MORE" publicity, observing how the Brand leveraged specific neuromarketing techniques within the campaign.
SHARING THE STORY
We are going to share you the story of Patagonia from the words of his creator Yvon Chouinard.
DON'T BUY THIS JACKET
We will highlight the Brand’s approach during Black Friday with the “Don’t Buy This Jacket” campaign.
BUY LESS, DEMAND MORE
Inside the Case Study you will find a detailed analysis of the Patagonia Campaign “Buy Less, Demand More.”
Check Out Some Pages of The Document
Look at the first six pages of the thirty-four page TDH Case Study document.
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