A Neuromarketing analysis of consumers’ purchases behaviour, to understand what motivates a person to buy certain products in respect to others. The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation
Following a recent study, it’s been discovered that people are exposed to around 5,000 ads per day. With such a quantity of inputs, it’s foreseeable that our brain cannot remember all the stimuli received; In point of fact, it’s been analyzed
The human being is such, due to his ability to make rational decisions that are not attributable to a purely emotional or physical / survival state. Despite this, every day we act irrationally on more than one occasion; What is the
How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences
Discover the mental processes that lead consumers to purchase a product. In the highly commercial world we live in, it is essential to understand the mental processes that influence consumers’ purchasing decisions. Consumer psychology investigates that. How do we make decisions
Find out how the brain reacts during the decision-making process to better position your brand in the minds of potential customers. The neuroscience of emotion has been under study for decades. The first experiment ever reported on the subject it’s in
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