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consumer behaviour

Understanding the influence of the Somatic Marker Hypothesis during the pandemic.

How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences lived in the past that are recorded in our memory. In such a way …

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thedigitalhacks influence

The 7 principles of Cialdini’s science of persuasion applied to Marketing!

How to influence other people’s actions to your advantage. Robert B. Cialdini after passing all his life, like many of us, agreeing to other people demands, started questioning himself about what were the determinants that make one person say yes to another?! True is that our mind is extremely conditioned by external impulses. And in that …

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tdh purchase decisions

Are our purchase decisions rational?

From a neuromarketing analysis is’s been discovered that only 5% of human thought takes place in the conscious (rational) mind and that the remaining 95% takes place in the subconscious governed by emotional factors. Taking that into consideration we must recognize the critical role of emotions while trying to understand consumer behaviour; whether it is to perceive a feeling of achievement or sensation of security, our actions are always conditioned by our emotional system.

neuromarketing thedigitalhacks

Emotion, Persuasion and Influence – Towards a new marketing mutation!

Following a recent study, it’s been discovered that people are exposed to around 5,000 ads per day. With such a quantity of inputs, it’s foreseeable that our brain cannot remember all the stimuli received; In point of fact, it’s been analyzed that humans remember the 5% of what they see, 2% of what they ear, 15% …

Emotion, Persuasion and Influence – Towards a new marketing mutation! Read More »

neuromarketing thedigitalhacks

Why we buy what we buy?!

The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation that drives consumers is determined by the intrinsic benefits of buying the product and what it’s defined as the relationship with the profit/loss within the purchase.

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