For marketers and digital geeks, this term is almost a nightmare. You read and hear it everywhere! It simply represents the new digital topic trend. Although it is more than that. All companies are looking for talented growth hackers, even if this profession has been around only for the last few years. However many between […]
What is Growth Hacking? – An easy analysis of this digital topic. Read More »
Every self-respecting digital strategy has the right tools, here are ours!
Top-notch Growth Hacking Tools recommended By TDH. Read More »
Unless you are a public figure or a global celebrity there is a high probability that a reader is not interested in what is about you but on the contrary, wants to hear something that is useful for him.
Storytelling – Why nobody cares about your story. Read More »
How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences lived in the past that are recorded in our memory. In such a way
Understanding the influence of the Somatic Marker Hypothesis during the pandemic. Read More »
Dive into our Digital Advertising Pitch. Analyze the current online advertising landscape. Discover the different secrets to master each platform and achieve ROI. Advertising is proposing the right content to the right user at the right time. The Current Landscape: Nearly 356 billion U.S. dollars were spent on digital advertising in 2020. Nowadays, we are
Digital Advertising By TDH Read More »
How to influence other people’s actions to your advantage. Robert B. Cialdini after passing all his life, like many of us, agreeing to other people demands, started questioning himself about what were the determinants that make one person say yes to another?! True is that our mind is extremely conditioned by external impulses. And in that
The 7 principles of Cialdini’s science of persuasion applied to Marketing! Read More »
From a neuromarketing analysis is’s been discovered that only 5% of human thought takes place in the conscious (rational) mind and that the remaining 95% takes place in the subconscious governed by emotional factors. Taking that into consideration we must recognize the critical role of emotions while trying to understand consumer behaviour; whether it is to perceive a feeling of achievement or sensation of security, our actions are always conditioned by our emotional system.
Are our purchase decisions rational? Read More »
Following a recent study, it’s been discovered that people are exposed to around 5,000 ads per day. With such a quantity of inputs, it’s foreseeable that our brain cannot remember all the stimuli received; In point of fact, it’s been analyzed that humans remember the 5% of what they see, 2% of what they ear, 15%
Emotion, Persuasion and Influence – Towards a new marketing mutation! Read More »
A neuromarketing analysis of the American brand that is on a mission to change the apparel industry while saving the planet. In the era of digitalization, of the 2.0 marketing, of the extreme consumerism, there are still those who manage to make a successful business while maintaining moral values in favour of social and environmental
Inside Patagonia Brand Values and Communication Read More »
The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation that drives consumers is determined by the intrinsic benefits of buying the product and what it’s defined as the relationship with the profit/loss within the purchase.
Why we buy what we buy?! Read More »