How SEO can help you increase website traffic! Have you started a business out there? You should consider several factors. You will note that there are many businesses that have come up in the recent past. Getting clients to your business…
A Neuromarketing analysis of consumers’ purchases behaviour, to understand what motivates a person to buy certain products in respect to others. The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation…
A neuromarketing analysis of the American brand that is on a mission to change the apparel industry while saving the planet. In the era of digitalization, of the 2.0 marketing, of the extreme consumerism, there are still those who manage to…
Following a recent study, it’s been discovered that people are exposed to around 5,000 ads per day. With such a quantity of inputs, it’s foreseeable that our brain cannot remember all the stimuli received; In point of fact, it’s been analyzed…
The human being is such, due to his ability to make rational decisions that are not attributable to a purely emotional or physical / survival state. Despite this, every day we act irrationally on more than one occasion; What is the…
How to influence other people’s actions to your advantage. Robert B. Cialdini after passing all his life, like many of us, agreeing to other people demands, started questioning himself about what were the determinants that make one person say yes to…
Dive into our Digital Advertising Pitch. Analyze the current online advertising landscape. Discover the different secrets to master each platform and achieve ROI. Advertising is proposing the right content to the right user at the right time. The Current Landscape: Nearly…
How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences…
Unless you are a public figure or a global celebrity there is a high probability that a reader is not interested in what is about you but on the contrary, wants to hear something that is useful for him. Of course,…
Every self-respecting digital strategy has the right tools, here are ours! As a marketeer, you always need to take care of so many aspects inside your online marketing plan. Branding, Design, Copywriting, Social Media Marketing, Advertising the list is almost infinite….
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