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From strategy to creativity, we share what we’ve learned — and what’s next in digital.
Explore our latest thoughts on digital marketing, branding, performance, design, and all things growth. Whether you’re a startup founder or a CMO, we’ve got something for you.

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blog posts

Digital MarketingNeuromarketing
purchase-behaviour-1-1024x991
May 27, 2025TDH Marketing

Why we buy what we buy?!

A Neuromarketing analysis of consumers’ purchases behaviour, to understand what motivates a person to buy certain products in respect to others. The professor Kevin Lane Keller in one of his publications for the American Marketing Associations establishes how the purchase motivation...
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Digital Marketing
Inside-patagonia-1024x1024
May 27, 2025TDH Marketing

Inside Patagonia Brand Values and Communication

A neuromarketing analysis of the American brand that is on a mission to change the apparel industry while saving the planet. In the era of digitalization, of the 2.0 marketing, of the extreme consumerism, there are still those who manage to...
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Digital MarketingNeuromarketing
tengyart-_VkwiVNCNfo-unsplash-1024x683
May 27, 2025TDH Marketing

Emotion, Persuasion and Influence – Towards a new marketing mutation!

Following a recent study, it’s been discovered that people are exposed to around 5,000 ads per day. With such a quantity of inputs, it’s foreseeable that our brain cannot remember all the stimuli received; In point of fact, it’s been analyzed...
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Digital MarketingNeuromarketing
steven-su-5MKCA4STlVM-unsplash-1024x683
May 27, 2025TDH Marketing

Are our purchase decisions rational?

The human being is such, due to his ability to make rational decisions that are not attributable to a purely emotional or physical / survival state. Despite this, every day we act irrationally on more than one occasion; What is the...
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