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From strategy to creativity, we share what we’ve learned — and what’s next in digital.
Explore our latest thoughts on digital marketing, branding, performance, design, and all things growth. Whether you’re a startup founder or a CMO, we’ve got something for you.

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The 7 principles of Cialdini’s science of persuasion applied to Marketing!

How to influence other people’s actions to your advantage. Robert B. Cialdini after passing all his life, like many of us, agreeing to other people demands, started questioning himself about what were the determinants that make one person say yes to...
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Digital Advertising By TDH

Dive into our Digital Advertising Pitch. Analyze the current online advertising landscape. Discover the different secrets to master each platform and achieve ROI. Advertising is proposing the right content to the right user at the right time. The Current Landscape: Nearly...
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Understanding the influence of the Somatic Marker Hypothesis during the pandemic.

How the horror of the pandemic and quarantine is affecting our minds during the purchasing process?! The Somatic Marker Hypothesis refers to the fact that the decision-making process is influenced by psychosomatic factors generated in our body in responses to experiences...
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Storytelling – Why nobody cares about your story.

Unless you are a public figure or a global celebrity there is a high probability that a reader is not interested in what is about you but on the contrary, wants to hear something that is useful for him. Of course,...
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